We acknowledge that as a retailer, our activities no matter how small, have an impact. Our mission is therefore to mitigate and to surpass our own environmental footprint and be a nett positive contributor in the fight against global warming and climate change.


Bio-Bridge Project

We have been partnering with Wildlife Conservation Society (“WCS”) on a Bio-Bridge project for the period from 2016 to 2020 to build natural wildlife corridors that can re-connect damaged habitats in the forests of Peninsular Malaysia and allow our wildlife to roam freely in a larger area. We have been funding WCS and Malaysian Conservation Alliance for Tigers to conduct patrolling to protect the Malayan Tigers' habitat. We committed a total of RM1,200,000 throughout the period of this Bio-Bridge project.


On 8 April 2019, together with Wildlife Conservation Society and Malaysian Conservation Alliance for Tigers, we started a “#only200tigersleft” petition in our TBS stores and online calling upon the Government to send 2,000 army personnel to patrol Peninsular Malaysia forests. We collected a total of 121,058 signatures and handed this over at the Parliament of Malaysia on 16 July 2019 to the Minister of Water, Land and Natural Resources. Our voices were heard and the police are currently assisting to patrol our forests to protect the Malayan tigers. An early success ensued in October 2019 where10 poachers were detained following an operation by this joint police patrols.

International Coastal Clean-up

We have been partnering with the Ocean Conservancy to organise Beach Clean-Ups in Malaysia since 1994, and in Vietnam since 2015. The objective is to raise awareness on ocean pollution and to preserve marine life from being negatively affected by the pollution. In 2023, we conducted Beach Clean-Ups in 15 locations Malaysia and Vietnam, in which a total 3,443 kgs of trash was collected. Data gathered from these clean-ups were sent to the Ocean Conservancy for their onward analysis and development of solutions for a healthy ocean.

To further champion and raise more awareness on beach clean-ups, we shared and posted the beach clean-up guidance on our social media to provide the public useful tips on organising their very own beach clean-up. For our Vietnam team, instead of bio-degradable plastic bags, they reused rice sacks to collect rubbish.


To InNature, conservation is a marathon, not a sprint. This is evidenced by the long term nature of all such projects undertaken by us.

Kick The Bag Habit Campaign

We eliminated the use of plastic bags from all our stores since 2017. We pioneered the movement in Malaysia to encourage customers to use their own bags or to make a “donation” out of what they paid for our recycled paper bag. The funds collected go towards supporting various environmental and community projects, such as the “Endau Rompin Bio-Bridge” project and “Be Seen Be Heard” campaign.

Earth day

In Malaysia, we have been working with Free Tree Society since 2015 in giving away free plants to encourage Malaysians to adopt and plant trees for a greener environment in our urban townships. We gave out a total of 2,265 plants during our events held in Malaysia and Vietnam in 2023.

Bring Back Our Bottles Campaign

To encourage our customers to recycle, we incentivize our customers to bring back our empty plastic bottles through our “Bring Back Our Bottles” campaign. Via our The Body Shop mobile application (“App”), customers who brought back our bottles would be able to receive a stamp on our App, and upon collecting 10 stamps, customers can redeem free product. We look forward to the day when incentives are no longer needed to do the right thing!

In 2023, our customers in Malaysia returned 69,159 packaging containers, thus keeping them out of our landfills. These were returned via 11.8% of our transactions instore, which is a growth of 3.8 percentage points over 2022. We aim to increase the number of transactions with returned packaging to 12% of our total transactions in 2024.

In Vietnam, the Bring Back Our Bottles campaign was launched in April 2022. In 2023, we collected 10,327 returned packaging, through approximately 6.9% of our transactions. We aim to maintain the target at 5% of all transactions in 2024.

Closing The Loop Project – The Body Shop

We have been making significant progress since 2020 in our aim to take responsibility for our bottles at their end of use. As a continuation of our “Bring Back Our Bottes” campaign, we managed to recycle the plastic brought back by our customers into upcycled products such as combs and keychain-fragrancers. These items are made by our local community and hence had also helped provide income.

They are currently retailed at our The Body Shop stores and with every Keychain-fragrancer purchased, our customers will be protecting our environment and supporting our local community.

Green Workplace Initiatives

A major source of our carbon footprint comes from energy use in our office and stores. Recognising the need to improve our energy consumption, we have since 2012 changed incandescent and fluorescent light bulbs in our stores and 2014 in our office to light-emitting diodes (“LED”). LEDs consume lesser energy, releases less CO2 emission and have a longer life span.

In October 2019, we installed a solar photovoltaic (PV) system in our office to offset the consumption of electricity. In 2023, approximately 33% of energy used in our head office was generated by this solar photovoltaic system.

In our office building, our employees are reminded to turn off office lights, their computers and laptops when not in use. Our air-conditioning is maintained at 24 degrees and switched off whenever possible. Regular maintenance is conducted on all office equipment to keep them running efficiently. On top of that, paper wastage is reduced by printing only when necessary which also helped to cut energy required to run the printers.

To encourage minimal waste, each employee does not have their own waste bin in the office. Instead, common bins segregated by the various types of wastes are provided.

Aside from waste management, we also have water dispensers to encourage staff to refill their water bottles instead of purchasing bottled plastic drinks.