|2019 - 2020||Candles of Conscience A long-term community project since 2001 to raise awareness and generate a sustainable source of funds for partner NGOs Women’s Aid Organisation (WAO) for domestic violence against women; and Sisters In Islam (SIS) for empowering grassroots women in Islam for change. In 2019-2020 we raised a total of RM34,351.10 for WAO and RM32,419.80 for SIS respectively.|
|2020||The Body Shop Lends A Hand Donation to Frontliner 2020 was a year like no other when we were hit by the Covid-19 pandemic. Our doctors, nurses and healthcare providers worked tirelessly and showed relentless courage and tenacity on the frontlines fighting against the disease. As a gesture of our appreciation, we together with our customers gifted our front liners with 6,800 pieces of The Body Shop hand creams worth over RM160,000 to help nourish their hard-working hands. The hand creams were funded by the proceeds from our “Kick The Bag Habit” campaign.|
|2020||Come Together, Act Together During the Movement Control Order (MCO), Women’s Aid Organisation (WAO) experienced a spike in inquiries to our telephone and SMS / Whatsapp hotline from individuals seeking help for domestic violence. We channeled funds collected from a portion of our sales during November to December to assist WAO in their work towards ending domestic violence in Malaysia. With every purchase at The Body Shop, RM0.10 will be donated to Women’s Aid Organisation. You can support by making your purchase in-store, online, through our Click & Collect and Call & Collect services or via any of our Facebook Live session. This campaign enabled us to donate a sum of RM17,003.90 to WAO. This fund-raising effort took place from 1st November to 31st December, 2020.|
|2021||Caring for the Community We sponsored organisations such as youth-led NGOs Hunger Hurts and Happy Bank Crew during the MCO in September 2021 by donating shower gels and shampoos to be distributed to those in need. We also recently supported the efforts of Development of Human Resources for Rural Areas (DHRRA), who assisted food victims with donations of over 1,000 products in December 2021.|
|2021||Celebrate Kindness with Selfless Heroes All through November and December 2021, our aim was to #celebratekindness. We highlighted 3 NGOs working towards bettering the community: Agape House, Yellow House KL and Pit Stop Community Café, with a series of videos and FB and IG Live events. We also contributed to 2 additional unsung selfless heroes as nominated by the Malaysian public. A total of RM40,000 was distributed to these selfless heroes for them to continue their work in helping those in need.|
|2022||Gifting During Ramadan In June 2022, we gifted 70 single mothers from B40 communities through Women’s Aid Organisation, Suri Lifestyle and Komuniti Tukang Jahit with products-in-kind worth over RM6,000.|
|2022||Awareness campaign against Animal Cruelty As a brand that strongly advocates against animal cruelty, we supported Taylor’s Animal Welfare Society under Taylor’s University in their campaign to raise awareness against animal cruelty last April 2022. We contributed products-in-kind worth RM17,494.|
|2022||Caring for the Environment In conjunction with Earth Day 2022, we organized a free plant giveaway in support of Free Tree Society. 300 plants were adopted during this plant giveaway campaign held at Sunway Pyramid. In October 2022, we distributed 1000 plants to be adopted by the public in support of Free Tree Society. A total of RM6,500 worth in donations was contributed to Free Tree Society for these campaigns.|
We believe in shared prosperity. This is why enriching and empowering the community by improving livelihoods, bringing change and positive impact and enhancing lives is an intrinsic aspect of our DNA. As a feminist brand, we actively focus on causes relating to women empowerment. Some campaigns and work that we have done for the community are detailed below.
International Day of The Girl
We continued our advocacy for female empowerment with our #dreamBig campaign. We celebrated the International Day of the Girl on 12 October 2019 where a representation of more than 25 girls from diverse backgrounds presented their dreams to the Deputy Minister of Women, Family and Community Development. Their dreams ranged from becoming an author, a counsellor, a policewoman, to providing free healthcare to those in need, and using music and art to connect people. This event was jointly organised by The Body Shop Malaysia and Women’s Aid Organization.
International Street Day
In recognition of International Street Children’s Day on 12 April, we distributed care kits to children and their families at Chow Kit. The kits included various items such as shower gels, combs, toothbrushes and toothpastes. We worked with Feeding The Needy on this initiative.
The Body Shop Lends A Hand Donation to Frontliners
2020 was a year like no other when we were hit by the Covid-19 pandemic. Our doctors, nurses and healthcare providers worked tirelessly and showed relentless courage and tenacity on the frontlines fighting against the disease. As a gesture of our appreciation, we together with our customers gifted our front liners with 6,800 pieces of The Body Shop hand creams to help nourish their hard-working hands. The hand creams were funded by the proceeds from our “Kick The Bag Habit” campaign, as detailed above.
Come Together Act Together - Ending Domestic Violence Campaign
The Covid-19 pandemic in 2020 led to a spike in domestic violence. Since the start of the pandemic, many women and children have been isolated at home with abusive partners or family members. Therefore we felt that it was important for us as an activist feminist brand to highlight this rise in domestic violence and to support our NGO partner, Women's Aid Organisation (“WAO”).
In August 2020, we started by printing WAO's Hotline number on our The Body Shop paper bags which helped ensure that more people had access to the helpline and could share the information. We printed and distributed 35,000 of these recycled paper bags.
To raise further awareness on domestic violence, we had WAO and key opinion leaders share information, give advice on getting the proper help and support available via a series of one-minute videos which we blasted on our social media platforms.
In support of the global campaign to go “Orange” on International Day for the Elimination of Violence against Women, The Body Shop’s social media also went orange on 25 November 2020 and gained support from followers and NGOs who also went “Orange” on the day to show solidarity towards survivors of abuse. This act received 83,683 reach, 96,864 impressions and 1,399 engagement on social media.
In December 2020, we collaborated with World of Buzz and WAO to produce a social experiment video asking six Malaysians from different age group, race and gender how much they understood about Domestic Violence in Malaysia. This video reached 651,395 people, made 447,089 impressions and had 233,003 views.
Our Christmas activism “Come Together, Act Together” campaign saw a total of RM17,004 raised in November and December 2020 for WAO in support of their works in ending domestic violence in Malaysia. Similarly, a total of RM4,541 (VND26,097,108) was raised from Vietnam in November and December 2020 to support the Peace House project by UN Women.
In August 2020, in the spirit of “..tanah tumpahnya darah ku..”, staff of InNature gathered and donated their blood to the National Blood Centre.
World Children’s Day Talk
In November 2020, we collaborated with an NGO 'SPOT', a comprehensive sexuality education provider on a "Puberty for Dignity” virtual event which comprised of talks by various speakers including our CEO, Molly Fong on 'Self Love & Self Care’. There was a total of over 500 attendees for this online event. The program’s goal was to educate, empower and enable young women and girls by providing relevant information fundamental towards producing informed individuals through age-appropriate and culturally sensitive approaches.