Datin Mina Cheah Kim Choo
Executive Director / Managing Director
Qualification:
Datin Mina graduated with a Bachelor of Science (Honours) degree in Computational Science and Management Studies from University of Leeds, UK in 1982.
Experience:
Datin Mina has more than 30 years of experience, both in retail as well as the cosmetics and toiletries industry. She is instrumental in providing strategic vision and growth strategies to our Group as well as ensuring the successful implementation of our Group’s strategy and growth plans. Upon her return to Malaysia in 1982, she worked at Hewlett Packard from 1983 to 1984 as a Systems Engineer before starting The Body Shop franchise business in West Malaysia when she opened the first The Body Shop point-of-sale in December 1984. Since then, she has grown our Group from a single store to a multi-million ringgit business. She continues to actively shape the strategic direction and development of our Group’s business, and promote the Group’s values on environment, human rights and women’s rights.
Datin Mina was a member of the Board of Trustees of the Malaysian AIDS Foundation from 2000 to 2012 and held the position of Honorary Secretary from 2006 until 2012. She was invited to participate in the Malaysian Government Transformation Programme in 2012 and became the Laboratory Leader who was instrumental in developing the National Key Economic Areas for Wholesale and Retail. She is currently the Honorary Auditor for the Bukit Bintang Kuala Lumpur City Centre Tourism Association, a position she held since 2017.
Datin Mina accepted the Prime Minister’s Corporate Social Responsibility Award on behalf of Rampai-Niaga in 2007 for its outstanding work in the small company category and again in 2009 for the contributions made towards the empowerment of women. In 2014, Forbes named Datin Mina as one of its ‘Heroes of Philanthropy’. More recently, her contributions were again recognised when she was honoured with the Patron’s award at the Malaysian AIDS Foundation Tun Dr Siti Hasmah Award 2018 for her dedicated long service with the Malaysian AIDS Foundation. Her corporate philosophy of active citizenship and community care is evident in the campaigns that our Group has initiated and it exemplifies her belief of “business as a force for good”.
In the last 10 years, Datin Mina climbed to Base Camp Everest, summited Mount Kilimanjaro, trekked along the Kalahari Desert and rafted through 41 rapids on the Zambesi River. These achievements demonstrate Datin Mina’s entrepreneurial character in taking up new challenges, and steadfast leadership of our Group.
Molly Fong Hui Sain
Executive Director / Chief Executive Officer
Qualification:
Molly obtained her General Certificate of Education Advanced Level in 1990 and subsequently she pursued the Institute of Chartered Secretaries and Administrators (“ICSA”) programme and was admitted to the ICSA in 1999. She also obtained a Master of Business Administration degree from The University of Nottingham, UK, in 2013. She was named the University of Nottingham - Malaysia Campus 2013 “Alumnus of the Year” at the Alumni Laureate Award ceremony held in Kuala Lumpur in 2013.
Experience:
She started her career with Prosell Sdn Bhd, a below-the-line advertising agency as an Administration Executive in 1992. She left Prosell Sdn Bhd in 1995 to join Rampai-Niaga as a Communications Executive. From 1995 to 2003, she worked in various departments within Rampai-Niaga, from marketing and commercial, brand management, visual merchandising and store development, retail operations and sales management, to business development and was promoted as our General Manager in 2003.
In 2009, Molly played a vital role to lead the team in starting up the operations in Vietnam. She was appointed as the Chief Executive Officer of Rampai-Niaga in 2011, and subsequently in January 2019, she assumed her present role as our Chief Executive Officer. Currently, Molly is responsible for the overall strategic direction and management of the Group’s business operations.
Throughout her tenure with our Group, Molly’s passion for The Body Shop brand values and her belief in “profits with principles” remain steadfast. She continues to ensure that positive social and environmental change remains high on the agenda of our Group.
Jennifer Bay Hui Kiang
Deputy Chief Executive Officer
Qualification:
Jennifer graduated with a Bachelor of Business (Honours) degree from Nanyang Technology University, Singapore in 1998.
Experience:
With over 24 years of experience, Jennifer started her career with Giordano Singapore as a Marketing and Advertising Executive prior to joining L’Oreal Singapore in 2001. Throughout the journey with L’Oreal, Jennifer demonstrated her dedication in spearheading multiple beauty and personal care brands with her teams in several countries. In 2015, she advanced her portfolio to oversee 4 luxury brands of the professional division under L’Oreal, across 14 APAC countries.
In December 2022, Jennifer joined us as the Deputy Chief Executive Officer to advance the Group’s journey towards sustainable success in all aspects.
Chia Cang Yang
Chief Financial Officer
Qualification:
Cang Yang graduated with a Bachelor’s Degree in Accountancy from Universiti Utara Malaysia in 2006. He is a member of CPA Australia since 2011, and a Chartered Accountant with the Malaysian Institute of Accountants since 2012.
Experience:
Cang Yang has 17 years of experience in the field of finance and accounting. He started his career with Ernst & Young Malaysia as an Audit Associate in June 2006, and left as Audit Manager in November 2012 to begin his career in the retail industry as the Finance Manager of Parkson Retail Asia Limited (“Parkson”), a Singapore listed department store operator with presence in Malaysia, Indonesia, and Vietnam. He was subsequently appointed as the Chief Financial Officer of Parkson from January 2017 to October 2018.
Cang Yang joined us as the Director of Corporate Finance & Governance in November 2018 and advanced to his current position as Chief Financial Officer since May 2019. He is responsible for the overall finance and corporate functions of our Group including financial reporting, risk management, governance, corporate planning, and investor relations.
Jesse Siew Lai Leng
Chief Operations Officer
Qualification:
Jesse graduated from the National University of Malaysia, Malaysia in 1996, with a Bachelor of Business Administration (First Class Honours) degree in marketing. She obtained her Master of Business Administration degree from the University of Nottingham, UK, in 2014.
Experience:
In 1996, Jesse started her career with Tung Pao Sdn Bhd, a local distributor for brands such as Shiseido, ZA, Wacoal, Zotos and Caritas as an Advertising and Public Relations Executive responsible for public relations and branding events for the various brands distributed by the company. She left Tung Pao Sdn Bhd in 1998 to join Rampai-Niaga as our Public Relations and Communications Executive. She was later promoted to be the Marketing Communications Manager in 2001 and Chief Operations Officer in 2011 in Rampai-Niaga.
In 2019, she took up her current position in the Group as our Chief Operations Officer, responsible for managing the digital marketing and directing the operations and management of the support departments of our Group, including the product and promotions, supply chain, logistics and information technology departments.
Throughout the years, Jesse has organised and led numerous brand and values campaigns for The Body Shop contributing to Rampai-Niaga being awarded the Prime Minister’s Corporate Social Responsibility Award in 2007 and 2009.
Mae Chan Nian Mei
Chief Revenue Officer
Qualification:
Mae graduated with a Diploma in Professional Training and Development from the University of Malaya, Malaysia in 2001. She also obtained an Advanced Certificate in Marketing from Sunway College, Malaysia, in 1998.
Experience:
Mae started her career in 1990 as a Marketing Executive in KFC Holdings Malaysia Berhad, and was responsible for executing marketing and customer relationship events. She left KFC Holdings Malaysia Berhad in 1992 to join Rampai-Niaga as an Assistant Shop Manager tasked to oversee store sales growth, achievement of key performance targets, store operations including service standards, store display and inventory control.
In 1995, Mae progressed into our Learning and Development department and was promoted to become the Learning and Development Manager in 2002 and subsequently as the Retail Manager in 2006. Her 29 years of experience working in our Group entailing shop operations and staff training, has given her immense experience and expertise in managing retail sales, store operations, talent development and customer service.
In 2011, Mae was appointed as the Chief Revenue Officer of Rampai-Niaga and subsequently took up her current position as Chief Revenue Officer of our Group in 2019.
Nguyen Thi Ngoc Hue (Lily)
Senior General Manager – Vietnam and Cambodia
Qualification:
Lily graduated from the University of Economics, HCMC, Vietnam with a Bachelor of Economics and Mathematics Department degree in 1997. She was also awarded the Chief Accountant Certificate by the same university in July 1997 after completing the chief accounting course. In 2010, she was awarded the Master of Business Administration (Executive MBA) degree from the University of Hawaii, Hawaii, USA.
Experience:
In 1997, Lily started her career with AC Nielsen Vietnam (now The Nielsen Company (Vietnam), Ltd.) in Vietnam, a global consumer study measurement and data analytics company, as an Account Executive in the Retail Audit Department before she left in 2000 to become the Regional Brand Manager for the “Pond’s” brand with Unilever from 2000 to 2005.
She left Unilever to join Estée Lauder Cosmetics Companies in Vietnam (“ELC”) in June 2005 as Business Development Manager cum General Manager, a position she held until 2013. In April 2013, she left ELC to join Viet Tinh Anh Joint Stock Company (“Viet Tinh”), a distributor of toys, as Business Director responsible for strategic planning and implementation of sales and marketing.
In 2014, she left Viet Tinh to join Grassroots Joint Stock Company, a distributor of aesthetic pharmaceutical and cosmeceutical products, as Deputy Managing Director. She left to join Central Group Vietnam in 2015, a company focused on the activity of retail and brands, where she was the Senior General Manager of Sports from 2015 to 2016.
She joined TBS Vietnam in July 2016 as the General Manager and advanced to her current role as Senior General Manager in February 2020 which covers The Body Shop in both Vietnam and Cambodia. She is responsible for the overall management and growth of The Body Shop brand in both countries through building a team of professionals to drive The Body Shop brand’s market penetration and grow market share profitably.
Grace Lim Su Ming
Senior General Manager – Malaysia
Qualification:
Grace graduated with Bachelor of Business from La Trobe University in Melbourne and was awarded with a Certificate in Disruptive Strategy from Harvard Business School Online.
Experience:
With over 23 years of experience, Grace started her career in November 2000 with Nike Sales (M) Sdn Bhd as a key account sales executive for Nike Malaysia. In 2005, 1 year after she joined Electrolux Home Appliances Sdn Bhd, she was promoted to Key Account Manager, a role in which she managed 7 major key accounts with a network of more than 200 stores nationwide.
In 2006, at age 27, Grace joined LVMH Watch & Jewellery (M) Sdn Bhd as Sales Director to lead the sales function of TAG Heuer Malaysia and due to her performance and success in driving the sales function, was later promoted to Brand Director, a position she held for 4 years until 2014, when Grace joined Richemont Luxury (M) Sdn Bhd to lead and drive the Montblanc brand in Malaysia and held that role for 6 years until her promotion in 2020 to Regional Retail Director to spearhead Montblanc’s retail channel development in SEA.
In 2022, Grace joined us as the General Manager of our brand - The Body Shop Malaysia and advanced to her current position as Senior General Manager to continue leading the team and the success of the brand.