Dato’ Simon Foong Choong Heng
Dato’ Simon Foong Choong Heng
Non-Independent Non-Executive Chairman


Dato’ Simon Foong Choong Heng (“Dato’ Simon”), a Malaysian, was appointed to the Board on 21 October 1994. He holds a Bachelor of Arts (Honours) degree in Business Studies, from Ulster Polytechnic, now part of Ulster University, United Kingdom, obtained in 1981. He also completed the Senior Management Development Program by Harvard Business School Alumni Club of Malaysia in 1994.

Dato’ Simon is a member of the Audit and Risk Management Committee (“ARMC”) and Nominating and Remuneration Committee (“NRC”).

He attended all four (4) Board Meetings held during the financial year ended 31 December 2023.


Dato’ Simon began his career with PMI Compex EDP (M) Sdn Bhd, a company involved in the distribution of Apple computers, where he was a Marketing Manager from 1982 to 1983. In 1984, he joined Jurudata Sdn Bhd as their Sales and Marketing Manager before leaving in 1991 to join Komtel Sdn Bhd (“Komtel”) as its General Manager.

Dato’ Simon left Komtel in 1994 and took on the role of Director at Rampai-Niaga Sdn Bhd (“Rampai-Niaga”) in 1995, where he was responsible for the overall direction of the franchise business, a position he held until 2003. After Rampai-Niaga was disposed to Kejora Harta Berhad (“Kejora Harta”), a company then involved in investment holding and property development, Dato’ Simon served as an Executive Director of Kejora Harta where he provided the overall direction for the development and expansion of Rampai-Niaga’s franchise business from 2004 until 2006.

Dato’ Simon was also re-appointed as a director of Rampai- Niaga in November 2004. In November 2006 when Kejora Harta disposed its shares in Rampai-Niaga to our Company, Dato’ Simon left his position at Kejora Harta and resumed his role as a Director of Rampai-Niaga.

Dato’ Simon is currently the Executive Chairman and Chief Executive Officer of Aquawalk Sdn Bhd, a company which owns and operates Aquaria Kuala Lumpur City Centre, Malaysia and Aquaria Phuket, Thailand and co-own Jakarta Aquarium and Safari in Jakarta through its subsidiary, Aquawalk Singapore. He is also the co-founder and Group Managing Director of Senja Aman Holdings Sdn Bhd group of companies (“Senja Aman Group”). The Senja Aman Group is principally involved in property development, and has developed a luxury hotel and wellness resort in Penang, Malaysia.

Dato’ Simon was previously a committee member for the Cosmetic, Toiletry and Fragrance Association of Malaysia; the executive committee member of Kuala Lumpur Tourism Association; the Vice Chairman and Trustee of the PT Foundation (previously known as Pink Triangle Sdn Bhd); the Past President Council for the Malaysian Association of Theme Park and Family Attractions (“MATFA”); and a member of the Advisory Board of Kuala Lumpur Tourism Bureau.

In December 2018, Dato’ Simon was awarded Tatler’s Diamond of Excellence award by Malaysia Tatler, to recognise the positive impact he made in the country’s retail and tourism industry and his efforts in helping to elevate industry standards over the years. In 2023, Dato’ Simon was featured on the 2023 Asia’s Most Influential List by Tatler Malaysia as a prominent figure who has created meaningful positive impact in the retail and ecommerce industry for the region.

Datin Mina Cheah Kim Choo
Executive Director / Managing Director


Datin Mina Cheah Kim Choo (“Datin Mina”), a Malaysian, was appointed to the Board on 21 October 1994. She obtained her Bachelor of Science (Honours) degree in Computational Science and Management Studies from University of Leeds, UK in 1982.

She attended all four (4) Board Meetings held during the financial year ended 31 December 2023.


Datin Mina has more than 30 years of experience, both in retail as well as the cosmetics and toiletries industry. She is instrumental in providing strategic vision and growth strategies to our Group as well as ensuring the successful implementation of our Group’s strategy and growth plans. Upon her return to Malaysia in 1982, she worked at Hewlett Packard from 1983 to 1984 as a Systems Engineer before starting The Body Shop franchise business in West Malaysia when she opened the first The Body Shop point-of-sale in December 1984. Since then, she has grown our Group from a single store to a multi-million ringgit business. She continues to actively shape the strategic direction and development of our Group’s business, and promote the Group’s values on environment, gender equality and social justice.

Datin Mina was a member of the Board of Trustees of the Malaysian AIDS Foundation from 2000 to 2012 and held the position of Honorary Secretary from 2006 until 2012. She was invited to participate in the Malaysian Government Transformation Programme in 2012 and became the Laboratory Leader who was instrumental in developing the National Key Economic Areas for Wholesale and Retail. She is currently the Honorary Auditor for the Bukit Bintang Kuala Lumpur City Centre Tourism Association, a position she held since 2017.

In 2007, Datin Mina accepted the Prime Minister’s Corporate Social Responsibility Award on behalf of Rampai-Niaga for its outstanding work in the small company category and again in 2009 for the contributions made towards the empowerment of women. In 2014, Forbes named Datin Mina as one of its ‘Heroes of Philanthropy’. Her contributions were again recognised when she was honoured with the Patron’s award at the Malaysian AIDS Foundation Tun Dr Siti Hasmah Award 2018 for her dedicated long service with the Malaysian AIDS Foundation.

In 2021, Datin Mina was featured on the list of Asia’s Most Influential by Tatler Asia, a list with the aim of chronicling people who shape the region through their positive impact. Her corporate philosophy of active citizenship and community care is evident in the campaigns that our Group has initiated, and it exemplifies her belief of “business as a force for good”.

Over the years, Datin Mina has been part of many sustainability panels and is known to be a pioneer in paving the way for sustainability and social activism within a business. From free plant giveaways, beach clean-ups, petitioning to save Malayan Tigers, speaking up against domestic violence, to advocating for youths to lead. Datin Mina continues to be a motivating leader for InNature Berhad.

Molly Fong Hui Sain
Executive Director


Molly Fong Hui Sain (“Molly”), a Malaysian, was appointed to the Board on 27 February 2019. She obtained her General Certificate of Education Advanced Level in 1990 and subsequently she pursued the Institute of Chartered Secretaries and Administrators (“ICSA”) programme and was admitted to the ICSA in 1999.

She also obtained a Master of Business Administration degree from The University of Nottingham, UK, in 2013. She was named the University of Nottingham - Malaysia Campus 2013 “Alumnus of the Year” at the Alumni Laureate Award ceremony held in Kuala Lumpur in 2013. Molly has served on the MBA Advisory Board of Nottingham University Business School since September 2019.

She attended all four (4) Board Meetings held during the financial year ended 31 December 2023.


Molly joined Rampai-Niaga as a Communications Executive in 1995, and thereafter was promoted multiple times as she expanded her role to other areas of the business, until she was appointed General Manager in 2003. As Molly continued to lead our talented and committed team in growing the business in Malaysia, Molly also spearheaded our Group’s expansion to Vietnam in 2009 and Cambodia in 2019. She also oversaw the acquisition of the Sabah market in 2015.

She was appointed as the Chief Executive Officer of Rampai- Niaga in 2011, and subsequently in January 2019, she assumed the role as the Chief Executive Officer of our Group, where she was responsible for the overall strategic direction and management of the Group’s business operations. A notable contribution in her tenure as CEO was the listing of InNature on the Main Market of Bursa Malaysia in 2020, and subsequently as a constituent of both the FTSE4Good Bursa Malaysia and FTSE4Good Bursa Malaysia Shariah indexes.

As part of the Group’s succession plans, Molly relinquished her role as CEO in July 2023, and remains as Executive Director to focus on the group’s expansion plans, as well as sustainability and corporate governance. With her unwavering belief that business can be a force for good, Molly continues to drive our group’s ESG agenda.

Dato’ Maznah Binti Abdul Jalil
Senior Independent Non-Executive Director


DDato’ Maznah Binti Abdul Jalil (“Dato’ Maznah”), a Malaysian, was appointed to the Board on 27 February 2019. She graduated with a Bachelor of Science in Business Administration from the Northern Illinois University, United States of America (USA) in 1977, and Masters of Science in Business Administration (Finance) from the Central Michigan University, USA in 1979.

Dato’ Maznah is the Chairperson for both the ARMC and NRC.

She attended all four (4) Board Meetings held during the financial year ended 31 December 2023.


Dato’ Maznah began her career with Amanah Merchant Bank Berhad in 1979, where she spent 13 years as an officer in corporate banking and project financing and later a manager in the corporate finance department. In 1992, she joined Master Carriage (Malaysia) Sdn Bhd as the Director of Corporate Affairs. She was also appointed as a director of Diversified Resources Berhad (“DRB”) (now known as DRB-HICOM Berhad (“DRBHICOM”) in 1992 of which she held the directorship until 2005.

She served on the board of UOB Bank (Malaysia) Berhad from 2006 to 2007. Thereafter she joined Hong Leong Financial Group Berhad as the Head, Corporate Finance and Principal Investment from 2007 to 2008. She then moved to Kenanga Investment Bank Berhad in 2009 as the Executive Vice President, Corporate Finance Advisory.

In 2011, she left Kenanga Investment Bank Berhad to join SCS Global Advisory (M) Sdn Bhd (formerly known as Moore Stephens AC Advisory Sdn Bhd) as the Chairman, a position she holds till to-date. In 2012, she joined Sona Petroleum Berhad (a special purpose acquisition company which is now dissolved) as the Executive Director and Chief Financial Officer up till dissolution of the company in 2019. In addition, she was formerly a Chairman of Uni. Asia General Insurance Berhad (now known as Liberty Insurance Berhad) group of companies and Uni. Asia Life Assurance Berhad (now known as Gibraltar BSN Life Berhad).

Dato’ Maznah had served on the boards of Lembaga Tabung Angkatan Tentera (“LTAT”), Boustead Heavy Industries Corporation Berhad, Pavilion Real Estate Investment Trust, Felcra Berhad, Edaran Otomobil Nasional Berhad, EON Capital Berhad (now known as Amity Bond Sdn Bhd), EON Bank Berhad (now Promino Sdn Bhd), Gadek (Malaysia) Berhad, HICOM Holdings Berhad, Horsedale Development Berhad, Labuan Reinsurance (L) Ltd and Malaysian International Merchant Bankers Berhad (now Hong Leong Investment Bank Berhad). She was also a former Director of Universiti Teknologi Mara.

Dato’ Maznah is currently the Chairperson of LTAT Investment Panel. She also sits on the boards of Kumpulan Wang Persaraan (Diperbadankan) ("KWAP”), Malayan Flour Mills Berhad, Cahya Mata Sarawak Berhad, and Opus Asset Management Sdn Bhd.

Tengku Datin Paduka Setia Zatashah Binti Sultan Sharafuddin Idris Shah
Independent Non-Executive Director


Tengku Datin Paduka Setia Zatashah Binti Sultan Sharafuddin Idris Shah (“Tengku Zatashah”), a Malaysian, was appointed to the Board on 27 February 2019. She graduated with a Bachelor of Arts (Honours) degree in Spanish with French Studies from Middlesex University, UK in 1997, and subsequently she obtained the Certificate of Language and French Civilisation from Sorbonne University, Paris, France in 2001. Tengku Zatashah then obtained a Master’s degree in International Relations and Diplomacy and graduated Magna Cum Laude from the American Graduate School in Paris, France in 2007. She completed the Women Directorship Programme organised by the NAM institute for the Empowerment of Women Malaysia in 2013. In 2014, she completed the Finance for Executives Programme from INSEAD Business School in Singapore.

Tengku Zatashah is a member of the ARMC and NRC.

She attended all four (4) Board Meetings held during the financial year ended 31 December 2023.


Tengku Zatashah started her career as an Accounts Executive Trainee in BDDP Barcelona, an advertising agency in Barcelona, Spain in 1995. In 2001, she returned to Malaysia and joined the New Straits Times, Malaysia, as a feature journalist from 2001 to 2003. Tengku Zatashah subsequently moved to Paris, France in 2004 and served until 2009 as the International Corporate Communications Manager of L’Oreal SA at its headquarters in Paris, France.

In 2009, she left L’Oreal SA and co-founded Originalo Sdn Bhd, a leisure travel gift box company and served as the Managing Director until 2014. From 2009 to 2014, she was also a contributing columnist for The Edge, Malaysia in its “Princess @work” column, as well as The Peak Malaysia in its “Jetsetter” and “Design Diary” columns. She was the Chairperson of Light Cibles Sdn Bhd, an international lighting design consultancy firm since 2012 until 2019.

She is presently the President of Alliance Francaise de Kuala Lumpur; the Royal Patron to Make-A-Wish Malaysia; a member of Board of Trustee for the Selangor Youth Community; a member of Board of Trustee for Yayasan Raja Muda Selangor; as well as the Chairperson and a member of Board of Trustee for Yayasan Food Bank Malaysia. In 2023, she was also appointed as the Chairperson of The Alice Smith School Foundation.

In 2017, Tengku Zatashah was awarded France’s highest award Legion d’Honneur, as Chevalier Legion d’Honneur (Knight of the Legion of Honour) signifying recognition from the French government for her contribution as the President of Alliance Francaise de Kuala Lumpur. In Malaysia, she was awarded Ikon Wanita (Woman Icon) in the Year of Women Empowerment 2018 campaign launched by the Ministry of Women, Family and Community Development, Malaysia.

Daryl Foong Chuen Hoe
Non-Executive Non-Independent Director and Alternate Director to Dato' Simon


Daryl Foong Chuen Hoe (“Daryl”), a Malaysian, holds a Bachelor’s degree in Marketing from RMIT University, Australia, awarded in 2009. He was appointed as the alternate director to Dato’ Simon, theNon-Independent Non-Executive Chairman of the Company, on 27 February 2019.


Daryl has 10 years of experience working in the fastmoving consumer goods, retail and entertainment industries. He began his career as a Public Relations Executive in RAPR Mileage Communications Sdn Bhd in 2009 where he was responsible for public and media relations client servicing. Subsequently, he left to join L’Oreal Malaysia Sdn Bhd (“L’Oreal Malaysia”) as Product Executive in 2010.

In 2012, he left L’Oreal Malaysia to join Rampai-Niaga as Marketing Manager. In 2015, he was promoted as the Digital and Loyalty Manager. In this role, he was involved in implementing and managing our Customer Relationship Management loyalty programme, online store, our brand social media activities, public relations, and advertising campaigns across all platforms. He was subsequently re-designated to be Rampai-Niaga’s Business Development Manager in 2015 and his portfolio expanded to include identifying and establishing new profitable business locations, managing the company’s exit from unprofitable locations, managing rental renewals, maintaining a working relationship with the landlords and mall management, maintaining and managing the leasing process, and overseeing leasing budget and store profitability.

In 2016, Daryl left Rampai-Niaga to join Aquawalk as the Head of Sales and Marketing Department overseeing the company’s Education, Visual, and Creative departments. He was promoted as the General Manager in 2018 and appointed to his current position in April 2019 as an Executive Director of Aquawalk. He is responsible for overseeing Aquawalk’s overall business activities and financial performances.