ABOUT US
InNature Berhad Group is a leading regional retailer of cosmetics and personal care products (“CPC”) carrying The Body Shop and Natura brands, with an extensive network of stores across West Malaysia, Sabah, Labuan, Vietnam and Cambodia.
We have garnered over 35 years of experience operating The Body Shop franchise business since our founder, Datin Mina Cheah opened our first store at Plaza Yow Chuan, Kuala Lumpur, Malaysia in 1984. We were subsequently awarded the franchise for Vietnam in 2009, and for Cambodia in 2019.
The growth of our business is a reflection of our Group's efforts in building the brand equity of The Body Shop over the years, with the support of our Franchisor, The Body Shop International. Within the CPC industry in Malaysia, we are a leading mono-brand beauty retailer with a market share of 11%, based on total market sales of RM1.48 billion in 2018. In this segment, we are also the largest in terms of number of stores as at 31 December 2019 (Source : Frost & Sullivan Independent Market Research Report dated 10 January 2020). Pegged on the expected growth of the CPC industry in Malaysia as well as our track record in Vietnam, we are well-positioned to grow our market share in these countries, as well as to make inroads into Cambodia.
In February 2012, we became one of the first CPC brands in Malaysia to launch our e-commerce platform for the sale of The Body Shop products in Malaysia through The Body Shop’s website which we operate. We launched our e-commerce platform in Vietnam in March 2013, and in Cambodia in April 2020. We also retail TBS products via selected third-party online stores such as Hermo, Tiki, Lazada and Shopee.
In collaboration with Natura Cosmeticos SA, we introduced the Natura beauty brand to Malaysia in 2019 to expand our brand portfolio as well as to strengthen our leadership and market share in the naturals sector of the CPC industry. We have launched the Natura e-commerce platform in August 2019, and have commenced social selling operations of the business. After a brief stint operating a pop-up store at Sunway Pyramid, Selangor, our first Natura permanent store at Mid Valley Megamall, Kuala Lumpur has begun operation in June 2020.
OUR VISION AND VALUES
We aim to grow our business in Malaysia, Vietnam and Cambodia, by extending our leadership of the “naturals” sector of the cosmetics and personal care market through providing natural holistic solutions to our customers, whilst developing the social enterprise of all stakeholders.
Our Group believes that business can be a force for good and is embodied in every aspect of our business processes and operations. We believe that as corporate citizens, we possess the power to make a difference. From the communities which we trade with, to the colleagues we work with, to customers we engage with; each one represents an opportunity to change, to inform, and to inspire through education. And through education, we aspire to progress greater equality of rights and opportunities. Creating shared value through sustainable practices and using our position to campaign for social and environmental change, has always been our guiding principle.
We have always believed that our Group has an active role to play in our society, because through our points-of-sale and our social media, we are able to reach out to consumers to create awareness on social and environmental issues and to speak out and effect social and environmental change. Our campaigns consist of local campaigns initiated and organised by our Group and global campaigns. Click here for our campaigns.
OUR AWARDS
Our Group has also been consistently recognised for our standards in sales excellence as evidenced by the awards, accolades and accreditations which we have received to-date which include the following:
| Year | Recipient | Award / certification | Awarding body |
|---|---|---|---|
| 2008 / 2009 | Rampai-Niaga | Market with best integration of Values into Every Day business | TBS Asia Pacific |
| 2008, 2009, and 2011 | Rampai-Niaga | Sales Excellence - highest sales per square foot in the retail category | The Curve Mall |
| 2009 | Datin Mina | Anugerah CSR Perdana Menteri - Empowerment of Women Category, Winner | Kementerian, Pembangunan Wanita, Keluarga dan Masyarakat, Malaysia |
| 2009 | Rampai- Niaga | Window Display Outlet 2nd Runner Up | Sunway Pyramid |
| 2010 | Rampai-Niaga | 70th Anniversary Award for Environmental Leadership | Malaysian Nature Society |
| 2011 | Rampai-Niaga | Moment of Truth - Mystery Shopper: Customer Service Award | Malaysian Airports Berhad |
| 2011 | Rampai-Niaga | Head Franchise Winner Best Brand Attractor Window Event | TBS Asia Pacific |
| 2011 and 2012 | Rampai-Niaga | Out of the Box Award | Malaysian Airports Berhad |
| 2013 | Rampai-Niaga | Favourite Body Care and Skin Care - The Body Shop | Brand Awards |
| 2013 | Rampai-Niaga | The Body Shop Asia Pacific Head Franchise Forum - Best Performing Pulse Store | TBS Asia Pacific |
| 2013 | Rampai-Niaga | Santa Awards for Best In-Store Execution | TBS Asia Pacific |
| 2014 | Rampai-Niaga | Certificate of Appreciation for Active CSR | Society for Prevention of Cruelty to Animals |
| 2014 | Rampai-Niaga | Retail Operations & Retail Academy Forum Strongest Leadership Development | TBS Asia Pacific |
| 2015 / 2016 | Rampai-Niaga | Outstanding Sales Achievement Platinum Award | Sogo, KL |
| 2016 | Rampai-Niaga | Touch Recognition (Customer Service) S6 KLIA Touch Recognition (Customer Service) MTB KLIA |
Malaysian Airports Berhad |
| 2016 | Rampai-Niaga | Best Christmas Execution | TBS Asia Pacific |
| 2016 / 2017 | Rampai-Niaga | Outstanding Sales Achievement Platinum Award | Sogo, KL |
| 2017 | Rampai-Niaga | Wildlife Warriors Campaign on Against Animal Testing | Wildlife Warriors |
| 2017 | Rampai-Niaga | Best Product Category (Sepang) Best Customer Service (Sepang) |
Malaysian Airports Berhad |
| 2017 / 2018 | Rampai-Niaga | Outstanding Sales Achievement Diamond Award | Sogo, KL |
| 2018 | TBS Vietnam | Best Campaign of The Year 2017 Forever Against Animal Testing | Dep Magazine, Vietnam |
| 2018 | Rampai-Niaga | Top 10 Graduate's Choice Award | HRINCAMPUS (Human resources platform to connect employers and graduates) |